Munju Ravindra is an interpretive planner and natural scientist, with over fifteen years experience in interpretive planning, nature conservation, and community development. Munju currently works in these capacities for Gros Morne National Park/ UNESCO World Heritage Site in Newfoundland where, for half the year, she trains, mentors and supervises the entire team of frontline interpretive guides, as well as overseeing interpretive trail development, exhibits, and publications. For the other half of the year, Munju runs Ideas Unlimited Consulting from Halifax, Nova Scotia. Her clients have included the World Bank (for which she advised the Albanian government on the development of cultural and ecological tourism around Albania’s showpiece National Park, Butrint World Heritage Site) and the Atlantic ÉCONOMUSÉE Network of four innovative visitor interpretation centres (artisans showcasing the historical background and production process inherent in their craft or trade, allowing visitors to see ‘artisans at work’). In each ÉCONOMUSÉE, she was involved in research, thematic concept development, exhibit design, storyboarding, production, installation, and overall project management. Munju has a knack for finding the story in everything (including marketing and business development), and she is often consulted by her colleagues in the tourism industry for advice on getting the story front and centre, and in honing its appeal to varied audiences or markets. Her strong programming background has led her to focus on creating ‘transformative’ visitor experiences through innovative on-site and outreach programs and she works with the education community, front line interpreters, and partner organizations to come up with new ways of engaging audiences.